Juan Alarcon
CEO
Fyffes North America, Tropical Division
Juan Alarcon is a seasoned leader with more than 30 years of work experience, including more than 27 years in managerial positions. As the CEO of Fyffes North America (former Turbana Corp.), his strengths lie in international business, logistics, supply chain management, and negotiations. Alarcon has a solid background in successful international negotiations with different cultures, such as European, Latin American, Russian, and Mediterranean countries. With a strong background in public speaking, he has spoken on such issues as the challenges and trends of the banana market in North America at the III International Banana Seminar, and the American banana market in general at various conferences in Colombia, Costa Rica, and Ecuador. Before joining Turbana in 2001, Alarcon was a representative of Colombia before the Council of Experts of Banana to the European Union during the period of 1994 to 2004. Alarcon has an MBA from the Kellogg School of Management at Northwest University.